What is the 90-day plan to get your European B2B company cited by AI?
The 90-day AEO plan has three phases: Days 1–30 build your knowledge base and publish 5 foundational articles; Days 31–60 add comparison pages and schema markup; Days 61–90 monitor citation rates across ChatGPT, Gemini, Perplexity, Google AI Overviews, Claude, and Bing Copilot and iterate. Princeton KDD 2024 shows optimized content generates first citation signals in 60–90 days.
| Phase | Days | Actions | Expected Outcome |
|---|---|---|---|
| Foundation | 1–30 | Knowledge base, 5 direct-answer articles, llms.txt | First Perplexity + Google AI Overviews citations |
| Expansion | 31–60 | Comparison pages, FAQ schema, external citations | ChatGPT + Gemini citations begin |
| Optimization | 61–90 | Monitoring, AEO scoring, gap iteration | Stable multi-platform citation baseline |
What should you do in Days 1–30?
Days 1–30 are foundational — everything that follows depends on them:
- Build your knowledge base (Days 1–5): Document 20–30 verified company claims — products, credentials, metrics, use cases, target clients. Every subsequent AEO article draws from this.
- Publish 5 direct-answer articles (Days 6–25): Target the 5 highest-value queries your ideal clients ask ChatGPT or Perplexity. Each article needs: direct answer in first 40 words, ≥2 named statistics, ≥1 authoritative external citation, FAQPage JSON-LD schema.
- Add llms.txt (Days 26–30): Publish yoursite.com/llms.txt with structured business identity, products, and key facts for AI crawlers.
Princeton's GEO research confirms statistics (+41%) and citation addition (+115%) are the two highest-ROI strategies — apply both to every article from day one.
What should you do in Days 31–60?
Days 31–60 expand coverage and competitive positioning:
- Publish comparison pages (Days 31–45): One "best [your category] for [your ICP]" guide and one vs-competitor article per major alternative. Comparison tables are cited 2.5× more than equivalent prose.
- Audit FAQ schema (Days 46–50): Run your top 10 pages through Google Rich Results Test. Add FAQPage JSON-LD to every page missing it.
- Add external citations retroactively (Days 51–60): Every article published in Phase 1 should reference one authoritative source — EU regulation, academic study, or industry association.
What should you do in Days 61–90?
Days 61–90 are measurement and iteration:
- Set up citation monitoring (Days 61–65): Track 10 target queries across all 6 AI platforms.
- Run your 30-minute AI visibility audit (Day 70): Establish your citation rate baseline against 3 competitors.
- Iterate on gaps (Days 71–90): Pages with AEO scores below 70/100 get revised. Queries with no citations get new articles targeting the same intent from a different angle.
Gartner projects 25% of traditional search queries will shift to AI assistants by 2025. Companies starting this cycle now are building citation authority before competitors begin.
FAQ
What is the minimum content investment for the 90-day plan? 5 articles in Phase 1, 2–3 in Phase 2 — 7–8 articles total at 600–900 words each. Eniteo AI generates all of them from your knowledge base, applying Princeton GEO strategies automatically.
What citation results should you expect after 90 days? First citations typically appear on Perplexity and Google AI Overviews within 30–60 days for well-optimized content. Consistent ChatGPT and Gemini citations develop in months 3–4. Day 90 establishes the foundation, not the ceiling.
Does the plan work for multilingual European markets? Yes. Executing Phase 1 in your primary market language and English simultaneously doubles AI citation coverage across local and cross-border queries. Eniteo AI generates AEO content in Italian, English, Spanish, French, and Portuguese.
What happens after day 90? Publish 2–4 articles per month, monitor citations monthly, and expand into adjacent query topics. The 90-day plan builds the foundation — sustained publishing compounds results over 6–12 months. Start your 90-day plan with Eniteo AI →